In an effort to cater to increasingly time-pressed consumers, Litehouse, Inc. has debuted a new line of Litehouse Greek Yogurt Smoothies. Available in a handy grab-and-go format, these new smoothies are perfect for anyone who doesn't have time for a sit-down breakfast.
The new Litehouse Greek Yogurt Smoothies are refrigerated, ready-to-drink smoothies designed as an on-the-go breakfast or snack solution. As Stacey Miller of Litehouse Inc. explains, "Many consumers think healthy food takes too much time to prepare, so they are constantly in search of convenient, healthier options that don’t sacrifice taste."
The smoothies are made with high-protein Greek yogurt and pack a whopping 13-grams of protein into every bottle. The smoothies are also made without artificial preservatives or dyes, and come in five fruity flavors: Peach Mango, Raspberry Passion, Super Berry, Tangerine Vanilla, and Blueberry Banana.
Grab-and-Go Greek Yogurt Smoothies
Litehouse Greek Yogurt Smoothies Contain 13 Grams of Protein
Trend Themes
1. Grab-and-go Format - Disruptive innovation opportunity: Develop grab-and-go meal or snack solutions for busy consumers who prioritize convenience.
2. Healthier On-the-go Options - Disruptive innovation opportunity: Create convenient, healthier food and beverage options that provide nutritional value without sacrificing taste.
3. High-protein Products - Disruptive innovation opportunity: Design and market high-protein food and drink products to meet the rising demand for protein-packed options among health-conscious consumers.
Industry Implications
1. Convenience Food - Disruptive innovation opportunity: Embrace the grab-and-go trend by developing innovative convenience food products that cater to time-pressed consumers.
2. Healthy Snacks - Disruptive innovation opportunity: Explore the market for healthier on-the-go snacks that offer both convenience and nutrition for busy individuals.
3. Dairy Products - Disruptive innovation opportunity: Create and promote high-protein dairy products to capitalize on the growing demand for protein-rich food and beverages.