LiTE New York is an indie bag design studio run by Sara Shasha Li. Its latest summer 2013 collection shows why it should be put on people's radars if it isn't already there. Channeling the playfulness of the '90s, the LiTE New York summer 2013 line is comprised of six pieces all revolving around the same throwback theme: clear, neon-pink bags.
The LiTE New York summer 2013 collection boasts two different backpacks, a cross-body that doubles as a clutch, an actual clutch, shoulder bag and weekend-ready tote. In spite of its color of choice and transparency, the bags are far from sickly sweet. Instead, there is an edge that is slightly punk. It helps that the straps and handles are black.
Pink Plastic Bag Collections
LiTE New York Channels the '90s with its Summer 2013 Collection
Trend Themes
1. Retro-inspired Fashion - Opportunity to create fashion collections inspired by nostalgic styles from past decades.
2. Transparent Bags - Innovation potential in designing clear bags made from materials that allow for visibility and functionality.
3. Playful Accessories - Potential for creating accessories with a fun and playful aesthetic to cater to a youthful audience.
Industry Implications
1. Fashion - Disruptive innovation opportunities in the fashion industry to create unique and nostalgia-driven collections.
2. Accessories - Opportunity to disrupt the accessories market with playful and eye-catching designs.
3. Sustainable Fashion - Innovation potential in creating transparent bags using sustainable materials, tapping into the growing market for eco-friendly fashion.