Lipton Iced Tea x Cruel Pancake, the streetwear brand by Hugo Philip, teamed up to create a collaboration with 25 colorful items that revive iconic 90s style. In the vintage-style collection, fans will find everything from Harrington jackets and shorts to summer staples like bandanas, visors, towels and beach bags.
To show off the vibrant styles from the collection, both brands elected 92-year-old model The Spanish King to pose alongside Gen Z in the That Summer Feeling campaign.
Fans can look forward to visiting the Thirsty pop-up in Paris in July for their chance to win exclusive items from the collection and replenish with iced donuts and signature drinks by Lipton Ice Tea. Additionally, fans in other locations can participate in a limited-time online game for another way to win.
Refreshing Streetwear Collabs
Lipton Iced Tea x Cruel Pancake Dropped 90s-Inspired Summer Styles
Trend Themes
1. Nostalgia-driven Fashion - Revival of 90s fashion trends creates a unique blend of retro style with modern appeal, generating new interest among younger demographics.
2. Interactive Retail Experiences - Pop-up shops and online games engage consumers by combining physical and digital experiences, enhancing brand presence and customer loyalty.
3. Inclusive Marketing Campaigns - Featuring a diverse age range in model selections promotes inclusivity and broadens brand resonance across different generations.
Industry Implications
1. Streetwear Fashion - Collaborations between iconic beverage brands and streetwear labels create cross-industry appeal and diversify product offerings.
2. Beverage Industry - Incorporating fashion elements into beverage marketing strategies innovates traditional branding and reaches new customer segments.
3. Event Marketing - Hosting themed pop-up events provides immersive brand experiences that boost customer interaction and drive social media engagement.