Sephora will soon be introducing an all-new 40-piece collection of lip shades called #LipStories. The products are offered in either cream, matte or metallic finishes, which can easily be distinguished by the hashtags written on the lipstick colors themselves.
As Elizabeth Hayes, the Vice President of Sephora Collection, describes, #LipStories explores 10 different themes like "celebrate wild adventures, childhood nostalgia, treasured memories, and the excitement of what the future holds."
The new Sephora Collection includes ultra-pigmented shades with names like Woof, Just Add Tinsel, Somewhere in Spain and Yum Yum. The packaging design for each lipstick shade boasts imagery to match its name, incorporating pictures of dogs, seasonal decorations, architecture, cityscapes and stacks of cookies. The new lipsticks are set to be available for just $8 each, making them perfect last-minute gift ideas.
Storytelling Lipstick Packaging
Sephora's #LipStories Explores Themes Like Nostalgia and Memories
Trend Themes
1. Storytelling Lipstick Packaging - Sephora's #LipStories collection incorporates vivid packaging designs that tell a story, creating an immersive and memorable consumer experience.
2. Personalized Lipstick Shades - Sephora's #LipStories offers a wide range of shades with distinctive finishes, allowing consumers to find the perfect lipstick that suits their individual preferences.
3. Affordable Lipstick Options - Sephora's #LipStories collection provides high-quality lipsticks at an affordable price, making them accessible to a wide range of consumers.
Industry Implications
1. Cosmetics - Cosmetics companies can explore innovative packaging designs and personalized product offerings to create unique and engaging experiences for consumers.
2. Fashion Retail - Fashion retailers can leverage the popularity of affordable yet high-quality cosmetics to attract and retain customers, offering them a variety of lipstick options to complement their style.
3. Gifting - The affordable price and diverse range of shades in Sephora's #LipStories collection make them appealing options for last-minute gift ideas, presenting opportunities for gifting retailers to capitalize on this trend.