When there's an upcoming action movie, you expect to see ads across multiple social networks like YouTube, Twitter, Vine and Facebook—but LinkedIn marketing is probably the last thing you'd expect. However, this is the exact channel 20th Century Fox is using to promote the release of Taken 3, starring Liam Neeson.
For this particular campaign, Liam Neeson (as ex-covert operative Brian Mills) describes that over the years, he has acquired a very particular skill set, which involves things like contract negotiation, international relations and transportation logistics. Now, as part of a contest, one entrant has the chance to have their LinkedIn skills looked over and endorsed in a video by Neeson—that's got to be something that will make your resume stand out the next time you are networking or looking for employment.
Cinematic Networking Campaigns
Taken 3's LinkedIn Marketing Stunt Promises Skill Endorsement
Trend Themes
1. Linkedin Marketing - Disruptive innovation opportunity: Expanding marketing campaigns to unconventional platforms like LinkedIn for increased reach and audience targeting.
2. Cinematic Networking - Disruptive innovation opportunity: Leveraging the popularity of movies and celebrities to create unique networking campaigns that resonate with the audience.
3. Skill Endorsement - Disruptive innovation opportunity: Incorporating interactive contests and video endorsements by celebrities to enhance personal branding and attract attention in job searches.
Industry Implications
1. Entertainment - Disruptive innovation opportunity: Integrating promotional strategies within the entertainment industry to engage and retain audiences through non-traditional marketing tactics.
2. Digital Marketing - Disruptive innovation opportunity: Exploring new platforms and channels, such as LinkedIn, to diversify marketing strategies and achieve higher brand visibility.
3. Human Resources - Disruptive innovation opportunity: Utilizing celebrity endorsements and interactive contests to redefine traditional approaches to talent acquisition and employee branding.