While Starbucks has spent the past few years bolstering its breakfast menu, now the company is concentrating on its later-day offerings by introducing a line of organic soups. With half of Starbucks' traffic visiting stores after 11am, the brand's new move will give customers who visit later in the day a greater number of meal options.
The new line of organic soups will be available in early 2017, alongside Starbucks' latest breakfast offerings: the Sous Vide Egg Bites and the Certified Gluten-Free Breakfast Sandwich. The soups will be completely organic and will feature superfood ingredients such as quinoa. There will also be a variety of flavors to choose from, including tomato and chicken.
With its new soup offerings, customers may soon be swinging by Starbucks for more than their morning coffee.
Organic Coffee Shop Soups
Starbucks is Adding a Line of Organic Soups to Its Menu in 2017
Trend Themes
1. Organic Soup Trend - Starbucks' introduction of a line of organic soups in 2017 creates an opportunity for other restaurant chains and cafes to offer organic soup options to their customers.
2. Superfood Ingredients Trend - The addition of superfood ingredients such as quinoa to Starbucks' new line of organic soups presents opportunities for other food and beverage industries to incorporate superfoods into their products.
3. Late-day Offering Trend - As half of Starbucks' traffic visits stores after 11am, the introduction of a line of organic soups as a later-day meal option creates an opportunity for other restaurant chains and cafes to expand their own later-day offerings.
Industry Implications
1. Restaurant Industry - The trend of organic soup options highlights an opportunity for the restaurant industry to develop and promote healthy meal options that meet the growing demand of health-conscious customers.
2. Superfood Industry - The introduction of superfood ingredients in Starbucks' organic soups creates an opportunity for the superfood industry to partner with restaurant chains and cafes to expand the applications of superfoods in the food and beverage categories.
3. Coffee Shop Industry - By expanding their menu offerings to include later-day meals like organic soups, Starbucks is pioneering a trend that creates opportunities for the coffee shop industry to evolve beyond the typical beverage-only model and expand their food offerings.