These limited-edition Sprite cans are part of a campaign called 'Obey Your Verse' which is clever play on Sprite's usual phrase 'Obey Your Thirst.' Sprite has been part of the hip-hop music scene for decades so it decided to pay tribute to its cultural connection by created a lyric-infused label.
The labels will include lyrics from famous artists such as Nas, Notorious BIG, Rakim and Drake. The limited-edition Sprite cans will come with 16 different song verses from the four artists.
Each artist has agreed to work with Sprite in this collaboration and Nas even said, "When I wrote these lyrics, I never imagined my fans would someday have the opportunity to enjoy a can of Sprite and experience my art in a totally original way."
Hip-Hop Soda Labels
These Limited-Edition Sprite Cans Will Feature Hip-Hop Lyrics
Trend Themes
1. Hip-hop Collaboration Marketing - Developing strategic alliances with hip-hop artists to drive sales and brand loyalty.
2. Personalized Beverage Packaging - Creating limited edition packaging with customer favorite lyrics to enhance brand engagement.
3. Innovative Product Labeling - Using dynamic labeling as a way to appeal to modern music culture aficionados.
Industry Implications
1. Beverage - Leveraging music partnerships as a marketing tactic and encouraging customer engagement through novelty labeling in the beverage industry.
2. Music - Taking advantage of cross-industry collaborations for increased exposure and expanding the reach of music through innovative product packaging and labeling.
3. Advertising - Using unique label designs in advertising that serve to target specific niche audiences and grab their attention in a visually creative way.