Nike recently released a limited-edition sneaker, which takes the form of a connected sneaker that offers perks exclusively for NikePlus members.
The AF1 NikeConnect QS NYC sneakers can be purchased via the Nike SNKRS app and once received, scanned to unlock unique opportunities such as 'The Choice.' This experience is said to gamify the shoe-buying experience by giving members access to footwear drops throughout the city. When the embedded NFC chip in the sneaker is scanned, users will be shown two products and will be challenged to make a choice by choosing just one model.
While these new connected shoes from Nike are not designed to track workouts or support one's physical activity through technology, they do put a premium on engaging, personalized experiences for the online community.
Rewarding NFC Sneakers
Nike's Limited-Edition Sneakers Share Perks with NikePlus Members
Trend Themes
1. Connected Sneakers - The trend of connected sneakers presents an opportunity for brands to create personalized and interactive experiences for their customers.
2. Gamified Shopping - The trend of gamified shopping offers an opportunity for businesses to enhance the traditional shopping experience by incorporating elements of play and competition.
3. Exclusive Perks - The trend of offering exclusive perks to loyalty program members allows businesses to reward and incentivize their most loyal customers.
Industry Implications
1. Sportswear - The sportswear industry can leverage connected sneakers to provide customers with unique experiences and further enhance brand loyalty.
2. Retail - The retail industry can explore gamified shopping concepts to create engaging shopping experiences that increase customer interaction and drive sales.
3. Membership Programs - Businesses with membership programs can take inspiration from the exclusive perks trend to offer unique benefits to their loyal members and increase customer retention.