TikTok's BookTok community and their love of spicy books inspired Walmart to create a limited-edition hot sauce set as part of a relaunched Spicy Summer campaign. The exclusive Spicy Books Hot Sauce Set is packaged to look like a book and within the box, fans of reading and fiery flavors will find five Melinda’s hot sauces, each with a different heat level from mild to burning hot.
Walmart’s dedicated Spicy Summer landing page is a destination to Shop Your Spicy Summer for essentials like books as well as fashion, accessories and collections inspired by popular spicy books. Also for the BookTok community, Walmart will be hosting an in-person event in Los Angeles with spicy refreshments, light bites and Spicy Books Hot Sauce sampling opportunities.