Tiger-Themed AR Cocktails

View More

P.F. Chang’s Limited-Edition Cocktail Marks the Lunar New Year

2022 marks the Year of the Tiger and P.F. Chang's is celebrating with a limited-edition cocktail and seasonal experiences. The Iwai of the Tiger cocktail is made with Mars Iwai 45 Japanese Whisky, elderflower liqueur, green tea agave, lemon, pineapple and fresh mint. This cocktail is paired with an augmented reality experience that is said to "bring the spirit of the tiger to life in an unexpected way" to delight guests.

The restaurant is also inviting people to ring in the new year with lucky classic dishes that symbolize good fortune. These options include Handmade Pork Dumplings to represent wealth, Vegetable Lo Mein Noodles to encourage happiness and longevity, and the Oolong Chilean Seabass and Sushi Rolls to welcome prosperity.
Trend Themes
1. AR Cocktails - The intersection of augmented reality and cocktails presents a disruptive opportunity for bars and nightclubs to enhance customer experiences.
2. Lunar New Year Celebrations - As more businesses recognize the Lunar New Year, there is a disruptive opportunity for companies to create culturally relevant products and experiences.
3. Fortune Symbolism in Dining - An opportunity exists for restaurants to incorporate culturally significant foods and traditions such as fortune symbolism to create unique and immersive dining experiences.
Industry Implications
1. Hospitality - Hotels, bars and restaurants can use AR cocktails and culturally relevant experiences to differentiate themselves in a crowded marketplace.
2. Food and Beverage - Grocery stores and food product manufacturers can incorporate cultural symbols and fortune symbolism into their products to create a unique product and better engage their customers.
3. Entertainment - The intersection between augmented reality and cultural celebrations offers entertainment opportunities to event planners and coordinators, allowing them to create new, immersive experiences for their clients.

Related Ideas

Similar Ideas
VIEW FULL ARTICLE