The Horlicks Light Instant Chocolate drink has been launched by the brand as a new product for consumers seeking a delicious chocolatey beverage without all the sugar and other ingredients found in traditional mixes.
The malt drink comes in jars and sachets, and is crafted with 6.6% fat-reduced cocoa powder, 13% malted barley and contains far less sugar, calories and salt than in the previous iteration. The fortified drink contains 14 vitamins and minerals to make it a beneficial dessert drink to enjoy in favor of traditional hot chocolate this holiday season.
The Horlicks Light Instant Chocolate drink is sure to be a hit amongst the growing number of health-conscious consumers seeking out beneficial food products that maintain a low caloric content.
Fortified Chocolate Dessert Drinks
The Horlicks Light Instant Chocolate is Low in Calories
Trend Themes
1. Low-calorie Fortified Drinks - Opportunity to create more fortified drinks that are low in sugar and calories to cater to the health-conscious consumer market.
2. Fat-reduced Cocoa Powders - Innovation opportunities to create new chocolate products using fat-reduced cocoa powder to meet the demand for healthier dessert options.
3. Malted Barley-based Drinks - Opportunity to create new drinks utilizing malted barley as an ingredient to cater to health-conscious and organic food consumers.
Industry Implications
1. Food and Beverage Industry - Produce more health-conscious, low-calorie, and fortified drinks as opposed to traditional high-calorie sugary drinks in the food and beverage industry.
2. Health and Wellness Industry - Expand the product range by tapping into the health and wellness industry and catering to health-conscious consumers who prioritize mindful consumption and consuming food and beverages that are low in calories and sugar.
3. Organic Food Industry - Utilizing fortified malted barley based drinks can lead to innovation opportunities in the organic food sector catering to the increasing demand for healthier alternatives amongst consumers.