Lifted Movement, a venture by Saje Natural Wellness co-founders Kate and Kiara LeBlanc, aims to transform the perception of at-home fitness with its debut collection of home décor-inspired fitness equipment. The launch builds on research that highlights the significance of hand grip strength as a predictor of longevity. They also have implications for reducing the risk of cardiovascular disease and cancer,.
Lifted Movement's fitness equipment combines functionality with aesthetic appeal, allowing its products to serve as both workout tools and decorative elements in the home.
The brand's emphasis on incorporating daily movement into everyday routines aligns with the growing awareness of the importance of physical activity for overall well-being. Lifted Movement also collaborates with experts like Functional Movement clinician Behnad Honarbakhsh to provide education and support to its community.
Minimalist Home Fitness Equipment
Lifted Movement Transforms the Perception of At-Home Fitnes
Trend Themes
1. Home Décor-inspired Fitness Gear - Combining fitness equipment with home décor allows users to seamlessly integrate physical activity into their living spaces.
2. Functional Fitness Integration - Integrating functional fitness tools that blend into daily home life revolutionizes the approach to regular physical exercise.
3. Expert-led Fitness Community - Collaborations with fitness and wellness experts offer a robust support system that educates and motivates users within the home setting.
Industry Implications
1. Home Fitness Equipment - Innovative fitness equipment designed to double as home décor presents a unique market niche.
2. Wellness and Longevity - Products focusing on enhancing physical well-being and longevity align with a crucial aspect of preventive health care.
3. Interior Design - Fitness equipment that serves as decorative home elements merges the fitness industry with interior design trends.