MTN DEW's new Super Bowl commercial, dubbed 'Life-Changing Flavor,' will feature wrestling superstar and actor John Cena. The gamified ad offers fans the chance to win $1 million USD to the first person to correctly count and Tweet (@MountainDew) the exact number of Mtn Dew Major Melon bottles in the ad could. Fans can follow along and participate on Twitter using the hashtag #MTNDEWMAJORMELON.
"This year, we're bringing our newest flavor, Major Melon, to the Super Bowl and we're pushing creative boundaries in a way that puts fans at the core of the concept," says Nicole Portwood, vice president, marketing, Mtn Dew. "We're excited about our partnership with the one-and-only John Cena to show the world how Mtn Dew Major Melon takes flavor to the extreme."
Gamified Super Bowl Ads
MTN DEW's New Ad Will Give Fans the Chance to Win $1 Million
Trend Themes
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Industry Implications
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