The Life Water brand has unveiled a new canned water that has been created in partnership with the Natural History Museum in London to help address plastic waste in our oceans.
The product is set to be available online and in independent retailers from May 1st, and in the museum later that month. The water is packaged in BPA-free cans that are crafted from 70% recycled aluminum and boast a 100% recycle profile. The water is sourced locally in the UK and will help provide funding to drop4drop, which helps fund clean water projects that are required in many parts of the world.
The Life Water canned water was explained by Director of Science at the Natural History Museum, Ian Owen, who said, "Our marine biologists know only too well the destruction plastics can cause and the critical need to halt the tide of plastic entering our oceans and endangering fragile marine ecosystems. As a world-leading research institution and visitor attraction, we need to lead by example, and this marks an important milestone in our efforts to build a more sustainable future. We are delighted to be pioneering the first zero-plastic water cans from Life Water, which is just one of the actions we are taking at the Museum to be more sustainable."
Anti-Plastic Canned Waters
The Life Water Cans will be Stocked in the Natural History Museum
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2. Sustainability Partnerships - Partnerships between brands and sustainability advocates create an opportunity for companies to pool resources in developing sustainable solutions.
3. Social Responsibility Businesses - The move towards social responsibility in business creates an opportunity for companies to increase their brand image and drive sales in combination with eco-conscious products.
Industry Implications
1. Beverage Manufacturing - Beverage companies can incorporate eco-friendly and sustainable packaging designs to attract eco-conscious consumers.
2. Non-profit Organizations - Non-profit organizations addressing oceanic environmental concerns can partner with companies looking for eco-conscious solutions in a bid to fund their operations.
3. Museums and Science Institutions - Museums and scientific research institutions can implement eco-friendly programs to showcase and educate the public on the effects of sustainable efforts for a lucrative green future.