To mark the return of the Stuffing Stacker Burger—and to help fans share the holiday spirit—KFC launched Lickable Wrapping Paper infused with all the flavors of the festive burger.
In collaboration with up-and-coming London-based artist SOLDIER, the unconventional wrapping paper sports a design that mashes up signature camo motifs with icons of the season. The red wrapping paper also depicts the taste of KFC’s Original Recipe Chicken with cranberry sauce and aromatic spices from the onion stuffing patty. Notably, the lickable areas are protected with protective covers, which can be peeled back for safe sampling of the encapsulated flavors.
This product is exclusively available online through the KFC Shop, and it can be claimed for free, for a limited time, while supplies last.
Lickable Wrapping Paper
KFC's Holiday Wrapping Paper is Infused with a Festive Burger Flavor
Trend Themes
1. Edible Packaging - The development of edible wrapping paper adds a novel sensory experience to gift-giving that also addresses environmental concerns.
2. Collaborative Art Packaging - Merging the worlds of art and product design, artist partnerships in packaging redefine traditional aesthetic approaches and enhance brand appeal.
3. Limited-time Product Exclusivity - Offering products for a limited time creates urgency and exclusivity, driving consumer demand and engagement through scarcity.
Industry Implications
1. Food Packaging - Innovations like lickable wrapping paper push the boundaries of traditional food packaging and expand experiential marketing in the food industry.
2. Holiday Merchandise - Seasonal products with unique, festive elements can captivate consumers and boost sales during holiday periods.
3. Online Retail - Exclusively online product launches can streamline distribution and create online buzz, leveraging digital platforms to reach wider audiences efficiently.