Home appliance and air solution company LG and Playmobil, the German toy manufacturer, teamed up to create an exclusive collection of LG-themed toys. There are new figures and toy appliances that take the form of collectibles that introduce characters like helpful and safety-conscious Henry (also known as LG Man,) as well as lifestyle influencer Nora and fashion-forward J. J.
Accompanying the characters are miniature-scale versions of LG's appliances like washing machines, InstaView ovens and InstaView refrigerators and the all-in-one WashTower.
The exclusive LG and Playmobil toy collection is set to make its debut at IFA 2022 in Berlin. These collectibles play into LG's commitment to creating F.U.N (First, Unique and New) customer experiences.
Appliance-Themed Playsets
LG & Playmobil are Unveiling a Toy Collection at IFA 2022
Trend Themes
1. Appliance-themed Toys - Toys and other merchandise themed after household appliances offer new opportunities for toy and appliance industries to collaborate and expand into new markets.
2. Collectibles for Product Marketing - Collectibles featuring new and exciting products can create brand awareness and loyalty among customers, leading to increased sales and word-of-mouth marketing.
3. F.U.N Customer Experiences - Creating fun, unique, and new experiences for customers can improve brand perception and loyalty, leading to increased sales and customer engagement.
Industry Implications
1. Toy Manufacturing - Collaborating with appliance manufacturers to create appliance-themed toys offers a new revenue stream and branding opportunity for the toy industry.
2. Appliance Manufacturing - Partnering with toy manufacturers to create collectibles featuring appliances can create brand awareness and new revenue streams for the appliance industry.
3. Marketing and Advertising - Designing unique marketing campaigns centered around collectibles or themed toys can create increased interest in the product and brand and generate word-of-mouth marketing.