If Vincent Van Gogh were alive today, would he be interested in painting for a car manufacturer? The latest ads for Lexus certainly believe so; they've revamped masterpieces by Andy Warhol, Salvador Dali and Vincent Van Gogh into automobile-inspired art that insinuates a Lexus can be called a masterpiece.
The ads were created by advertising agency Saatchi & Saatchi Singapore with creative direction by Richard Copping, Andrew Petch and Ronojoy Ghosh. The copy was written by Andrew Petch, Rolando Cordova and Gian Carlo.
Comparing Cars to Fine Art
Lexus Campaign Recreates Warhol, Dali and Van Gogh
Trend Themes
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Industry Implications
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