The LEVIA Raspberry Cheesecake seltzer is a new limited-edition refreshment being launched in Massachusetts to offer adult consumers with a flavorful, effervescent way to enjoy some sativa cannabis.
The drink boasts refreshing notes of tangy raspberry with more substantial flavors like cake to make it almost like a dessert in a can. The drink is formulated with a rapid formula that will deliver predictable effects within 15 to 20-minutes, which sets itself apart from the competition. The product will provide feelings of being energized and refreshed thanks to the aforementioned sativa cannabis blend in the recipe.
Co-Founder Troy Brosnan commented on the LEVIA Raspberry Cheesecake seltzer saying, "This Valentine’s Day, we’re excited to give cannabis lovers an experience way beyond the traditional, celebratory dessert. For this limited edition drop we incorporated more innovative cake and sweets flavorings so our customers can experience something new."
Cake-Flavored Cannabis Seltzers
The LEVIA Raspberry Cheesecake Seltzer is a Seasonal Offering
Trend Themes
1. Cannabis-infused Beverages - Opportunities lie in experimenting with various flavors and formulations to offer a unique beverage experience for adult consumers.
2. Predictable and Rapid-acting Formulas - Disruptive innovation lies in formulating products that offer predictable and rapid effects, differentiating themselves from competitors.
3. Seasonal Offerings - Seasonal flavor offerings can drive sales and create hype around limited edition products, creating a competitive edge in the market.
Industry Implications
1. Cannabis - Cannabis companies can experiment with various flavor and formulation combinations to create a unique cannabis-infused beverage experience for adult consumers.
2. Beverage - Opportunities lie in incorporating cannabis to existing beverage formulations and experimenting with flavors and formulas to create unique products that cater to adult consumers.
3. Food and Desserts - Companies can collaborate with cannabis companies to experiment with cannabis-infused ingredients in food and dessert products, catering to the adult consumer demographic.