The LEVIA Kowloon Mai Tai seltzer has been created by the cannabis-infused seltzer brand in partnership with the Kowloon Restaurant as a cocktail-inspired cannabis refreshment for consumers to try out this summer. The drink is inspired by the restaurant's signature Mai Tai cocktail and boasts 5mg of THC in each can to deliver a mellow experience for the consumer. The drink will make its debut at AYR dispensaries across the Greater Boston area starting June 1, 2024 as well as at select retail partners.
AYR CEO David Goubert spoke on the LEVIA Kowloon Mai Tai seltzer saying, "It brings us great pride to collaborate with one of Massachusetts’ most famous restaurants to create a one-of-a-kind cannabis beverage experience. Kowloon is an institution in Greater Boston, a place where so many have celebrated and spent time with friends and family. I was able to visit Kowloon and experience the welcoming and warm atmosphere during a team outing last month. We are thrilled to bring a small part of that experience to our customers with our latest seasonal LEVIA flavor."
Cocktail-Inspired THC Seltzers
LEVIA Kowloon Mai Tai Seltzer is Limited-Edition
Trend Themes
1. Cannabis-infused Beverages - Cannabis-infused beverages are creating novel consumer experiences by combining familiar flavors with THC content for a targeted mellow effect.
2. Restaurant Collaborations - Collaborations between cannabis brands and iconic restaurants offer a unique avenue for creating limited-edition products that resonate with local culture.
3. Seasonal Cannabis Products - Limited-edition seasonal cannabis products tap into consumer desire for novelty and exclusivity, providing fresh experiences throughout the year.
Industry Implications
1. Cannabis Industry - The cannabis industry is rapidly evolving with innovative product offerings like THC-infused seltzers that cater to both recreational and wellness-conscious consumers.
2. Beverage Industry - The beverage industry is witnessing a surge in cannabis-infused drink options, merging traditional drink enjoyment with the benefits of cannabis.
3. Hospitality Industry - The hospitality industry benefits from collaborations in the cannabis sector, enhancing guest experience through exclusive, branded drink offerings.