The holidays have officially arrived at Krispy Kreme with the kickoff of the brand's new 'Let It Snow' Collection.
The Let It Snow collection is a festive donut lineup featuring three new doughnuts and the return of some holiday classics – all available together in a limited-edition box. As Krispy Kreme's Chief Marketing Officer Dave Skena explains, the collection is inspired by that very first snow of the holiday season. He adds, "This year, we’re tapping into the anticipation of wintry, holiday fun with our snowy holiday collection."
As for the actual donuts, standouts include the new Poppy Penguin Doughnut, which is filled with Original Kreme and decorated with a penguin fondant piece. Another tasty new option is the Snowman Smile Doughnut, which consists of an Original Glazed Doughnut dipped in white icing and decorated with more icing to look just like a smiling snowman.
Holiday Donut Lineups
Krispy Kreme's 'Let It Snow' Collection is Here for the Holidays
Trend Themes
1. Festive Donut Lineups - Other brands can release their own festive collections during holidays to attract customers.
2. Limited-edition Boxes - Brands can create demand by releasing limited-edition boxes of their products.
3. Holiday-themed Products - Brands can create holiday-themed products to tap into anticipation and excitement for the holiday season.
Industry Implications
1. Food and Beverage - Restaurants and food companies can create special menus or seasonal products to celebrate holidays and attract customers.
2. Hospitality and Tourism - Hotels and tourist destinations can create holiday-themed packages and experiences to attract visitors during the holiday season.
3. Retail - Retailers can create festive displays and merchandise to capitalize on the excitement for holidays and drive foot traffic and sales.