This lemonade ice tea is produced by the Colteryahn Dairy and comprises 50% lemonade and 50% ice tea. It was produced by Colteryahn Dairy's 'Burgh Tea' line. Aside from giving buyers delicious refreshment, this ice tea's label includes photos of the North Park boathouse, Hartwood Acres mansion and other local attractions.
The label for The Burgh 50/50 Iced-Tea Lemonade even includes a $2 discount coupon for admission to Allegheny County's pools, golf courses, ice rinks and ski slopes.
This lemonade ice tea is available for purchase at CoGo's as well as other retailers, and sells for about $1.29 per bottle. While the product brings together the most delicious and refreshing aspects of lemonade and ice tea, the end goal is to encourage people to use the county's parks.
Park-Promoting Ice Teas
The Colteryahn Lemonade Ice Tea Promotes Allegheny County Parks
Trend Themes
1. Park-promoting Beverages - Opportunity for beverage brands to promote park use through their products.
2. Local Attraction Labeling - Opportunity for brands to feature local attractions on their product labels, enhancing regional identity and promoting tourism.
3. Discount Incentives - Opportunity for brands to promote public spaces and recreational areas with discount coupons added to their product packaging.
Industry Implications
1. Beverage Industry - There is an opportunity for the beverage industry to enhance their product value by promoting public recreational areas through their products.
2. Tourism Industry - The use of local attraction labeling provides an opportunity for the tourism industry to attract visitors to their region's landmarks and places of interest.
3. Retail Industry - The use of discount incentives on product packaging provides an opportunity for the retail industry to promote the use of public recreational facilities and attract new customers.