As an alternative to creating a pizza with fairly traditional Italian-inspired toppings, Lekker&Anders! launched a trio of globally inspired pizzas that celebrate authentic Turkish flavors.
The three recently launched pizza products include a chicken kebab-topped Doner Pizza, a Vegetarian Turkish Pizza that is meant to be eaten rolled up like a wrap and a Sujuk Pizza, which is topped with a popular type of spicy beef sausage, green olives and a pre-baked fried egg.
Inspired by the adventurous spirit of the foodie movement, many consumers are looking to experience reinterpretations of their favorite comfort foods with globally inspired flavors and ingredients. These crossover pizzas are a perfect example of how food and beverage brands are mixing and matching different cuisines to offer entirely new creations.
Turkish-Inspired Pizzas
These Lekker&Anders! Pizzas Boast Sujuk and Doner Toppings
Trend Themes
1. Global-inspired Comfort Foods - Offering reinterpretations of traditional comfort foods with globally inspired flavors creates opportunities to appeal to adventurous consumers.
2. Flavor Crossover - Mixing and matching different cuisines to create entirely new flavor profiles offers opportunities for innovation in the food and beverage industry.
3. Alternative Pizza Toppings - Introducing new and unexpected pizza toppings, such as authentic Turkish flavors, can attract consumers looking for unique dining experiences.
Industry Implications
1. Food and Beverage - Creating innovative and globally inspired new products can attract consumers who are interested in trying new types of cuisine.
2. Hospitality - Offering global cuisine-inspired options on the menu can attract adventurous diners and help differentiate a hospitality business from competitors.
3. Food Manufacturing - Developing globally inspired pizza toppings and ready-made meals can create new product opportunities with unique flavor profiles.