For London Design Week, the flagship Lee Broom store was transformed into a blossoming floral display. The display celebrated the designer's new vase collection 'Podium.'
The recent venture is titled 'Flower Shop' and features over 4,000 flowers paired with orchestral music. The stunning transformation was done solely by Broom and his team and took four weeks of flower testing and display training to put together. The exhibit even had a kitchen serving up a series of delicious treats. Downstairs, snacks were served by Pip McCormac, which included edible flower arrangements as well as recipes from his book that uses black and white chia seeds.
The new vase collection Podium was prominently featured throughout the space, with a large display in the front. The Podium collection pots that are made from white carrara or black marquina.
Blooming Floral Interiors
This Lee Broom Store Location Served Edible Flowers
Trend Themes
1. Floral Installations - Opportunity for businesses to create immersive experiences with floral displays and music.
2. Edible Flower Arrangements - Disruptive innovation opportunity to incorporate edible flowers into food and beverage offerings.
3. Vase Collections - Potential for designers to create unique vase collections for decorative purposes.
Industry Implications
1. Event Planning - Event planners can incorporate floral installations and music to create stunning experiences.
2. Food and Beverage - Restaurants and cafes can explore using edible flowers in their menu offerings.
3. Home Decor - Designers and retailers can create innovative vase collections for interior decoration.