Dublin's limited edition Leap Card is a commemorative transit pass marketed to the Irish city's families. The unlimited travel card costs only 10 euros and is designed for parents with small children. "Commemorating the city's 1916 centenary, the Leap Card offers a family of two adults and up to four children (aged 18 or under) 24-hours unlimited travel in and around the Greater Dublin Area."
This means all transit avenues are covered, including the city's buses and railway services. While most parents with small children commute on a daily basis, familial costs can be high, causing many to skip city exploration in exchange for a day in the suburbs. This commemorative travel card is limited in quantity and makes urban exploration convenient and affordable for families on a budget.
This pass is not only a budget-friendly transit initiative but is also sure to boost the city's tourism rate in the process.
Commemorative Travel Cards
Dublin's 1916 Leap Card Gives Families an Unlimited City Transit Pass
Trend Themes
1. Limited Edition Commemorative Cards - Opportunity for other cities or companies to create special transit cards for particular occasions or events.
2. Affordable Transit Passes for Families - Potential for transportation providers to create discounted passes or packages targeting families with children.
3. Promotion of Local Tourism - Chance for cities or tourism organizations to promote local tourism through special transit passes or packages.
Industry Implications
1. Public Transportation - Opportunity for transit providers to create new, innovative products and marketing strategies to attract more riders and increase revenue.
2. Tourism - Chance for tourism organizations to partner with transportation providers to create unique offerings to attract more visitors and increase revenue.
3. Family Entertainment - Opportunity for family entertainment providers, such as amusement parks or museums, to work with transportation providers to offer discounted or bundled packages to attract more customers and increase revenue.