With the change of seasons, many people are switching from eating salads that are light and fresh to options that are hearty and full of seasonal ingredients like squash—as seen in the Trader Joe’s Leafy Greens Salad Kit. This kit boasts a base of baby spinach, arugula, Lolla Rosa, radicchio and frisée, plus spiral-cut squash that is full of sweet and nutty flavor, contrasting color and texture.
To round out the flavors of the salad even more, Trader Joe's opted to add toppings like feta cheese, dried cranberries and candied almonds, all of which can be drizzled with a white balsamic vinaigrette.
The simple fall salad has the potential to be enjoyed on its own or enhanced further, as seen in Trader Joe's recipe for Bacon, Apple and Butternut Squash Salad.
Squash-Based Salad Kits
Trader Joe's Leafy Greens Salad Kit Highlights Butternut Squash
Trend Themes
1. Seasonal Salad Kits - Creating seasonal salad kits that incorporate seasonal ingredients like squash to add different textures and flavors to the salad.
2. Spiral-cut Vegetable Kits - Introducing vegetable kits with spiral-cut vegetables as a unique and convenient way to add texture to any dish.
3. Gourmet Toppings - Expanding the variety of salad toppings to include unique options like candied almonds and feta cheese for a more gourmet experience.
Industry Implications
1. Meal Kit Services - Collaborating with grocers to develop seasonal salad kits that are easy to make and convenient for busy consumers.
2. Vegetable Producers - Partnering with grocers and meal kit companies to provide spiral-cut vegetable options that add convenience and value to pre-packaged meals.
3. Specialty Food Stores - Offering gourmet salad toppings like candied nuts and artisanal cheeses, to create a more elevated dining experience for consumers.