The Le Labo City Exclusive collection has been expanded by the brand with a new scent that fans will only be able to pick up in Mexico City. The Coriandre 39 fragrance pays homage to Mexico City, and features notes of lime and cilantro leaves in every spritz as a nod to the city, which will give it a fresh, invigorating profile for consumers to immerse themselves in. The fragrance is also being offered online from August through September to further increase the rare nature of the scent profile from the perfumer.
Global Brand President & Creative Director Deborah Royer spoke on the new addition to the Le Labo City Exclusive collection saying, "This year’s collection also introduces our newest City Exclusive fragrance, CORIANDRE 39, crafted as an ode to Mexico City. Its namesake, the humble (at times divisive) cilantro plant, lends a vegetal lushness both grounding and surprising—much like the city’s intoxicating blend of vibrant aliveness and deep history, of birdsong and urban buzz, of infinite discoveries around every corner."
Mexico City-Inspired Fragrances
The Le Labo City Exclusive Collection Now Features Coriandre 39
Trend Themes
1. Localized Fragrance Offerings - Developing scents inspired by specific cities can promote local culture and create unique connections with global consumers.
2. Limited-time Availability - Offering products for a restricted time period enhances their exclusivity and drives urgency among consumers.
3. Botanical-based Fragrances - Using fresh, natural ingredients like lime and cilantro can tap into growing consumer demand for organic and environmentally friendly products.
Industry Implications
1. Perfume and Fragrance - The creation of city-themed scents can differentiate a brand in a competitive market and connect with consumers on a cultural level.
2. Tourism and Hospitality - Collaborations with local cities to develop exclusive fragrances can be leveraged to create memorable experiences for tourists.
3. E-commerce - Offering limited-edition products online for short periods can boost traffic and sales, tapping into the fear of missing out (FOMO) among consumers.