Lay's Layers is a brand-new product line that sets itself apart from ordinary potato chips with multi-dimensional bites. True to their name, the snacks are layered with crispness and favorite flavors like Three Cheese (which unites the taste of tangy and cheesy blend of cheddar, parmesan and gouda) or Sour Cream & Onion (a savory blend of onion and sour cream.)
These multi-dimensional potato snacks set themselves apart from any of the other snacks that Lay's has created before and they are described as being "just as multi-dimensional and flavorful as our fans' lifestyles."
In response to rising consumer interest in snacks with multiple textures, brands are exploring products that uniquely play with flavor and unexpected mouthfeel.
Multi-Layered Potato Snacks
Lay's Layers Explore Different Flavors and Textures
Trend Themes
1. Multi-dimensional Snacks - Brands are exploring the creation of multi-dimensional snacks that offer unique mouthfeel experiences for consumers
2. Layered Snacks - The popularity of Lay's Layers multi-layered potato snacks could lead to the creation of more layered snacks in the market
3. Flavor-textured Snacks - Consumer interest in snacks with unique textures and flavors is driving the innovation into flavor-textured snacks
Industry Implications
1. Snack Food - The snack food industry can leverage these trends to create new products that offer unique flavor and texture experiences for consumers
2. Food Manufacturing - Food manufacturing companies can integrate these trends into their product development strategy to gain a competitive advantage in the market
3. Retail - Retailers can stock more of these multi-dimensional and layered snacks to meet growing consumer demand for unique textural experiences in their snacks