The four finalists of the Lay's Do Us a Flavor contest have been revealed and this year and one of the flavors takes inspiration from a classic comfort food—Bacon Mac & Cheese. Those who have tried the chip seem to be giving it more positive reviews as compared to the other chip flavors, since bacon and cheesy macaroni are two good things on their own, and in chip form, the combination is even more tempting. The chips are not made with real bacon but the flavor is apparently spot-on.
The other three flavors in the running include Mango Salsa, Cappuccino and Wasabi Ginger, which will all be available on July 19th and voting to determine the winner of the Lay's Do Us a Flavor contest begins on July 28th.
Comforting Chip Flavors
One of This Year's Finalists for Lay's Do Us a Flavor is a Bacon Macaroni
Trend Themes
1. Bacon Mac & Cheese Chip - Opportunity for creating and marketing more comfort-food inspired chip flavors to cater to consumer preferences for unique and indulgent snacking experiences.
2. Flavor Innovation - Potential for the development of unconventional chip flavors, using ingredients that are not typically associated with snacks, to appeal to adventurous taste buds.
3. Consumer-driven Product Development - Drive to involve consumers in the creation of new chip flavors through contests or voting, allowing for greater engagement and personalization in product offerings.
Industry Implications
1. Snack Food - Opportunity for snack food manufacturers to capitalize on the trend of creating unique chip flavors that satisfy consumers' desire for novel and exciting taste experiences.
2. Food Manufacturing - Market potential for food manufacturers to explore innovative flavor combinations in their chip products, expanding the range of options available to consumers.
3. Brand Marketing and Promotion - Potential for brands to leverage consumer participation and engagement in product development contests to build brand loyalty and generate buzz around new chip flavors.