The LavkaLavka Food Made By Nature ad campaign has cleverly strung together elements from the periodic table to spell out the words beef, chicken and potato. The images, which accompany the tag line, "Tired of unnatural products?", show that such foods can often be grown in a scientific lab rather than naturally at a farm as they should.
Created by Creative studio, an ad agency based in Russia, the LavkaLavka Food Made By Nature ad campaign simply and effectively gets its point across, at least to those familiar with the tabular display of the chemical elements in the periodic table. Granted, there is a good chance that these particular elements don't exist in real life.
Element-Strung Word Ads
The LavkaLavka Food Made By Nature Campaign is Clever and Simple
Trend Themes
1. Element-strung Word Ads - Opportunity for creative advertising campaigns that use unconventional methods, such as stringing together elements from the periodic table to create words.
Industry Implications
1. Food and Beverage - Potential for disruptive innovation in the food industry by promoting natural and organic products over artificially produced foods.
2. Advertising and Marketing - Opportunity for ad agencies to come up with inventive and impactful advertising campaigns that captivate audiences and communicate complex ideas in a simple and clever manner.
3. Biotechnology - Potential for disruptive innovation in the biotech industry to develop more sustainable and natural methods of food production, challenging the reliance on scientific labs for growing food.