The Hills star Lauren Conrad has just released a new Linea Pelle Collection. After designing her own collection this Fall, Lauren designed a coin purse ($45), a clutch ($145) and a bag ($350).
"I love the bag (tote) because it holds so much and the leather is super soft. It is available in three colors. There's also a clutch and a coin purse."
All bags available in these colors: Dark Olive Green, Black, Espresso Brown. All items are for pre-order and will ship in December 2007.
The most surprising part is that they actually look wearable, and the leather seems so soft!
Lauren Conrad Designs Handbags
Linea Pelle Collection
Trend Themes
1. Personalized Fashion Accessories - With celebrities now designing their own handbag collections, the personalized and customized fashion accessories trend is gaining momentum.
2. Direct-to-consumer Model - By designing and launching her own collection, Lauren Conrad is demonstrating the success of a direct-to-consumer model that cuts out the middleman and allows for greater control over the supply chain.
3. Leather Goods - The popularity of soft leather materials for fashion accessories continues with Lauren Conrad's new line, signaling continued growth for the leather goods industry.
Industry Implications
1. Fashion and Apparel - With celebrities becoming fashion designers, the fashion and apparel industry should focus on creating accessible, affordable, and personalized fashion accessories.
2. E-commerce - By launching her own collection through direct-to-consumer sales, Lauren Conrad shows the potential for growth in the e-commerce industry, especially for smaller, specialized brands.
3. Leather Goods Manufacturing - As soft leather materials remain in fashion, the leather goods manufacturing industry should focus on sustainable and ethical sourcing of materials, and improving product durability and longevity.