It is rumored that Starbucks is trying out a new late flavor inspired by the popular Irish dark ale Guinness. The beverage, called the Dark Barrel Latte, is currently being sold to customers at Starbucks locations in Florida and Ohio.
The Dark Barrel Latte replicates the thick and aromatic taste of a pint of Guinness thanks to a thick drink syrup made with similar flavor ingredients. The latte comes with a shot of the Dark Barrel syrup, steamed milk, a layer of whipped cream and a thick dark caramel drizzle. While the Dark Barrel Latte has been receiving mixed reviews online from Florida and Ohio residences it'll be interesting to see whether or not Starbucks decides to make this drink a temporary menu feature or part of the permanent drink collection.
Lager Latte Flavors
Starbucks is Working on an Unusual Guinness Beverage Flavor
Trend Themes
1. Flavor Infused Beverages - There may be an opportunity for coffee shops and other beverage companies to experiment with and introduce new and unique flavor combinations to their menus.
2. Crossover Beverages - Inspired by the popularity of beer-infused coffee drinks like the Lager Latte, there may be an opportunity to introduce crossover beverages that combine unexpected flavors or ingredients.
3. Limited-time Offerings - The mixed reviews for Starbucks' Dark Barrel Latte suggest that there may be an opportunity for coffee shops and other beverage companies to introduce limited-time offerings and test new products with limited risk.
Industry Implications
1. Coffee Chains - Coffee chains like Starbucks may benefit from experimenting with new flavor combinations and introducing unique and unexpected beverages to their menus.
2. Beverage Manufacturing - Beverage manufacturers may benefit from exploring new flavor profiles and developing new products that appeal to consumers' desire for unique and innovative beverages.
3. Alcohol Industry - The success of beer-infused coffee drinks like the Lager Latte may lead to opportunities for the alcohol industry to introduce new crossover products that appeal to consumers who enjoy both coffee and alcohol.