Moon Juice is a brand that's well-known for its popular Moon Dusts, which are made with herbs, minerals and plants to support beauty, brain, body, sexual energy, sleep and more—but the company also has several retail locations that serve Moon Milk and a variety of latte drinks.
Recently, Moon Juice announced that it will now be serving "dusted lattes" at all shops, making it incredibly easy for conscious consumers to support healthy daily habits with adaptogens and superherbs. These nourishing lattes featuring its Moon Dusts offer ways to regulate stress and "nourish biochemistry."
As well as being able to pick up a to-go dusted latte, these retail shops are destinations to purchase popular products like the Power Dust, Brain Dust or Dream Dust for making at-home lattes and other beverage concoctions.
Powdered Herbal Lattes
Moon Juice's "Dusted Latte" Drinks Include Adaptogens and Superherbs
Trend Themes
1. Herbal Ingredient Drinks - Opportunity to create more drink products that incorporate herbal ingredients for benefits to various aspects of health and wellness.
2. Adaptogen Superfood Lattes - Opportunity to create latte blends that incorporate adaptogens and superfoods for added health benefits and appeal to the conscious consumer market.
3. To-go Nourishing Lattes - Opportunity to create more to-go options for lattes and other beverages that feature nourishing ingredients for busy and health-conscious consumers on-the-go.
Industry Implications
1. Wellness and Health - Opportunity for the wellness and health industry to incorporate adaptogens and superfoods more into their products, as well as promoting the use of nourishing and herbal ingredients in daily products for various health benefits.
2. Beverage - Opportunity for more companies in the beverage industry to incorporate adaptogens and superfoods into their products, as well as creating more to-go options that feature healthy ingredients and cater to health-conscious consumers.
3. Retail - Opportunity for retail companies to carry various adaptogen and herbal ingredients that consumers can use to make their own lattes and other beverage concoctions at home, allowing for a broader market of health-conscious consumers.