For a limited time throughout the month of December, Nescafe's location in Tokyo's Harajuku fashionable district will be sharing creative latte art designs inspired by renowned artists from around the world.
The $2 Art Edition lattes feature more than just carefully swirled designs in milk, as baristas place special latte art sheets atop foaming cream with the Nescafe Gold Blend Varistor machine. The of the colorful latte art styles available replicate edible versions of Claude Monet's iconic 'Water Lilies,' 'Kanagawa Okinawa Back' by Katsushika Hokusai and 'Van Gogh’s Bedroom' by Vincent van Gogh, each of which is brilliantly colored.
With these Art Edition lattes, Nescafe transforms the experience of enjoying a hot beverage into an artful feast for the senses.
Painterly Latte Art
In Tokyo, Nescafe is Sharing Creative Latte Art Designs Inspired by Artists
Trend Themes
1. Creative Latte Art - Opportunity for cafes and coffee shops to offer unique and artistic latte designs to enhance the customer experience.
2. Inspiration From Artists - Potential for collaboration between coffee brands and artists to create limited edition beverage designs that reflect famous artworks and engage customers.
3. Artful Food and Drink - Emerging trend of incorporating artistic elements into food and drink offerings, providing customers with a visually appealing and memorable dining experience.
Industry Implications
1. Hospitality - Hotels, restaurants, and cafes can leverage creative latte art to differentiate themselves and attract customers seeking unique and visually pleasing experiences.
2. Food and Beverage - Opportunity for coffee brands and beverage companies to innovate by incorporating art-inspired designs into their products, creating a new category of artful beverages.
3. Art and Design - Collaboration between coffee brands and artists opens up opportunities for artists to showcase their work in new and creative ways, reaching a broader audience.