Walmart knows that no one is immune to late night cravings, which is why the brand has just debuted a new lineup of frozen foods that will satisfy your sweet or savory tooth.
Released under its Great Value brand, Walmart has created a series of products that are specifically designed to satisfy your late night cravings. In other words, the products are bursting with rich and indulgent flavors, unlike a lot of better-for-you snack foods. For those who lean towards savory foods, there are mouthwatering options like Cheeseburger Onion Rings and Pulled Pork Bites. For those who prefer sweets, there's cinnamon sugar-dusted Churro Bites and sweet Funnel Cake Sticks. All the products are sold frozen so all you have to do is pop them in the microwave or oven when a craving strikes.
Craveable Frozen Appetizer Lineups
Walmart is Selling Frozen Appetizers for Late Night Cravings
Trend Themes
1. Late-night Craving Solutions - Opportunity to create more unique and indulgent flavors in frozen snack foods specifically designed for late-night cravings.
2. Convenience Food Market Growth - As the demand for convenient and quick food options is increasing, the market for frozen snack foods is projected to grow.
3. Revitalization of Frozen Food Industry - Comfort food trends and busy lifestyles are driving the revival of the frozen food industry, particularly in late-night snack options.
Industry Implications
1. Food Manufacturing - Opportunity for food companies to create new products that cater to late-night snack cravings and offer a convenient option for consumers.
2. Retail - Supermarkets, grocery stores, and convenience stores can capitalize on the trend by stocking up on indulgent frozen snack foods designed for late-night cravings.
3. Fast Food - Fast food chains could expand their menu options with frozen snack foods that cater specifically to late-night cravings and offer them as a convenient takeaway option.