"What happens in Vegas, stays in Vegas." That's the cliched marketing slogan the Las Vegas tourism board is using in their recent Be Anyone campaign commercials.
So far, the cheeky ads from R&R Partners have been a roaring success.
The featured ad shows two women go into a Las Vegas bathroom. At first it appears as though they are going in to primp, but then the women swap their realistic wigs, giggle at their little scheme to fool the boys, then head back out to pull the switch on their partners.
The demographic of Vegas goers has changed from middle aged gamblers, show-going seniors and rowdy bachelor party groups to a younger group of good looking party people. Vegas is the new 'it' place to see and be seen, for the rich, the famous or anyone looking for an action packed weekend of clubbing.
Diners are skipping trashy buffets for high class venues like the luxury buffet at the Wynn hotel, or upscale Japanese restaurant, Sushi Roku. Ever since venue like Pure nightclub and Tao opened, it's become a destination for high class partying.
The new commercials are in response to that shift. They're all about the all out partying, the sin indulgent escape from reality, where moral stay home and your wild alter ego comes out to play.
Identity Swapping
Latest Las Vegas Tourism Ads
Trend Themes
1. Shift in Vegas Demographic - Disruptive innovation opportunity: Create unique experiences and attractions that cater to the younger, trendier demographic seeking an action-packed weekend of clubbing.
2. Upscale Dining and Nightlife - Disruptive innovation opportunity: Develop high-class dining and nightlife venues that appeal to the changing tastes of Vegas visitors, who are seeking more sophisticated experiences.
3. Escape From Reality - Disruptive innovation opportunity: Create immersive experiences and marketing campaigns that promote Vegas as a sin indulgent escape from reality, where people can embrace their alter egos and let loose.
Industry Implications
1. Hospitality and Tourism - Disruptive innovation opportunity: Integrate advanced technologies and unique amenities to enhance the visitor experience in Vegas and stay ahead in the highly competitive industry.
2. Food and Beverage - Disruptive innovation opportunity: Develop innovative dining concepts and culinary experiences that cater to the changing preferences of Vegas visitors.
3. Entertainment and Nightlife - Disruptive innovation opportunity: Leverage cutting-edge entertainment technologies and design immersive nightlife experiences to attract the younger, party-seeking demographic in Vegas.