These new Larabar flavors are being launched by the General Mills-owned brand as a series of sweet treats perfect for consumers to incorporate into their daily diet. The snack bars include the new Larabar Orange Sorbet and the Larabar Double Chocolate Peanut Butter, which are crafted with six and seven ingredients, respectively. The snack are being launched in six and eight-count boxes for $9.09 and $10.99, respectively, and each feature a vegan-friendly recipe that's also dairy-free and gluten-free.
The new Larabar flavors are the perfect option for consumers to try out this summertime as a way to elevate snacking experiences and maximize nutritional benefits. The products build on the popularity of authentic, dessert-inspired flavor experiences amongst consumers.
Dessert-Like Vegan Snack Bars
These New Larabar Flavors Come in Two Flavors
Trend Themes
1. Authentic Dessert Flavors - The popularity of authentic, dessert-inspired flavor experiences opens up disruptive innovation opportunities to create new and unique snack bar flavors.
2. Elevated Snacking Experiences - Creating products that elevate snacking experiences and provide unique taste combinations can disrupt the traditional snacking industry.
3. Maximized Nutritional Benefits - Developing snack bars that offer maximum nutritional benefits while still being delicious can disrupt the market and attract health-conscious consumers.
Industry Implications
1. Food and Beverage - In the food and beverage industry, there is room for disruptive innovation in the development of new snack bar flavors that cater to consumer preferences for authentic dessert-like experiences.
2. Health and Wellness - The health and wellness industry can benefit from disruptive innovation by creating snack bars that provide both nutritious and indulgent snacking options.
3. Celiac and Vegan Market - The celiac and vegan market presents an opportunity for disruptive innovation by offering snack bars that are both gluten-free and vegan-friendly, appealing to a growing consumer segment.