Designer Rhuigi Villasenor introduces the Laker Capsule as a part of his RHUDE streetwear label to celebrate his appreciation of basketball and American culture. He works together with the Los Angeles Lakers to craft the collection of streetwear silhouettes. The team holds a strong legacy, currently playing for the Championship this year. The color palette features purple, white, and gold to honor the team colors.
There is also a sense of retro design language with a spotlight on the Lightning Bomber Jacket made with satin and premium leather materials. Additional items that make up the capsule include the RHECESS-HI sneaker model, the bandana bomber jacket, quarter zippered sweater, warm-up pants, logo shorts, and vintage ring tee. Rounding out the capsule include headwear options made with New Era.
Basketball Team-Inspired Streetwear
RHUDE Celebrates American Culture with the New Lakers Capsule
Trend Themes
1. Basketball-inspired Streetwear - The trend of fashion brands partnering with sports teams to create streetwear collections that celebrate American culture and sports legacy.
2. Retro Design Language - The trend of incorporating retro design elements such as satin and premium leather materials in streetwear collections.
3. Headwear Collaborations - The trend of fashion brands collaborating with headwear manufacturers such as New Era to produce limited edition collections.
Industry Implications
1. Fashion and Apparel - Fashion designers are teaming up with sports teams and headwear manufacturers to create limited edition streetwear collections.
2. Sports Teams - Sports teams can generate revenue and engage with fans by partnering with fashion designers to create streetwear collections that celebrate team legacy.
3. Headwear Manufacturing - Headwear manufacturers can collaborate with fashion designers to create limited edition collections that appeal to fans of both fashion and sports.