The Lagunitas Brewing Company teamed up with the vape cartridge manufacturer CannaCraft to create a distinctly flavored and formulated marijuana-infused beer.
The beer, called 'SuperCritical,' contains cannabis terpenes – "aromatic compounds of fragant oils from the marijuana plant." The cannabis terpenes are included for their flavor, as the beer itself contains no THC and individuals who have tried it have not experienced any of the psychotropic effects that cannabis consumption is known for. The Lagunitas Brewing Company also teamed up with the vaping brand AbsoluteXtracts in order to produce a cannabis oil "containing hop terpenes," which actually will have THC in it.
This craft brewery's latest venture in the cannabis industry speaks to the growing prevalence of marijuana in a variety of different fields.
Cannabis-Infused Beers
Lagunitas Brewing Company Offers a Cannabis-Infused IPA
Trend Themes
1. Cannabis-infused Beverages - Creating beverages infused with cannabis compounds presents an opportunity to cater to the growing demand for alternative ways to consume marijuana.
2. Collaborative Partnerships - Collaborating with different industry players, such as vape cartridge manufacturers and vaping brands, enables innovative formulations and flavor combinations in cannabis-infused drinks.
3. Non-psychoactive Cannabis Products - Developing products that harness the aromatic compounds of cannabis without the psychotropic effects offers a chance to appeal to a wider consumer base seeking new experiences.
Industry Implications
1. Craft Brewing - Craft breweries can explore the incorporation of cannabis terpenes and other cannabis compounds in their beverages, providing a unique and enticing offering to consumers.
2. Vaping - Vape cartridge manufacturers and vaping brands can collaborate with breweries to create cannabis-infused oils and products that offer new flavors and experiences to their customers.
3. Alternative Medicine - The cannabis industry's expansion into beverages opens up opportunities for the development of non-psychoactive cannabis products that cater to individuals seeking natural remedies or alternative wellness options.