True to form of most female pop icons, the infamous Lady Gaga will be releasing a Lady Gaga scent sometime in 2012. The line of fragrances will be a collaboration with Coty, and is anticipated to release in spring.
There is much speculation surrounding the fragrance as "little monsters" everywhere are trying to wrap their heads around what a Lady Gaga scent should smell like. Will her scent match her signature unique Gaga style? You'll have to wait until the coming spring to find out.
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Ladygagaonline
Gagafied Fragrances
The Lady Gaga Scent Will Release as a Collaboration with Coty in 2012
Trend Themes
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Industry Implications
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3. Beauty Industry - The success of celebrity fragrances highlights the potential for the beauty industry to expand into personalized fragrances and more avant-garde concepts.