Paris Hilton would be very proud of Lady Gaga’s new music video, "Beautiful Dirty Rich". After all, the song and video celebrate the essence of Paris Hilton, the culture of socialites. The life of the rich and famous, without much (if any) talent.
Directed by Melina, the music video has a raw underground feel with photography direction that bares more than a little resemblance to that of David LaChapelle (which you can see in Rihanna’s Disturbia video below).
Lady Gaga is proving to be a force to be reckoned with in the dance scene. She is already drawing passionate comparisons to a young Madonna, and recently, the blogosphere accused Christina Aquilera of ripping off Lady Gaga’s style for her comeback and performance at MTV’s VMAs.
And with her first two videos both being featured on Trend Hunter, Lady Gaga just might be on to something.
Glorifying Socialite Culture
Lady Gaga's “Beautiful Dirty Rich” Music Video
Trend Themes
1. Embracing Socialite Culture - Opportunity for businesses to capitalize on the growing fascination with socialite culture by offering products and experiences that cater to the desire for luxurious lifestyles.
2. Raw Underground Aesthetic - Disruptive innovation opportunity for creative industries to incorporate a raw, underground feel in their work, drawing inspiration from the photography direction seen in Lady Gaga's music video and similar works by David LaChapelle.
3. Influence of Lady Gaga - Businesses can explore partnership and collaboration opportunities with Lady Gaga or other emerging artists who are gaining passionate comparisons and attention in the industry.
Industry Implications
1. Fashion Industry - Fashion brands can create products and collections that reflect the allure and style of socialite culture, appealing to consumers seeking to emulate the rich and famous lifestyle.
2. Entertainment Industry - Entertainment companies can develop visually stunning and provocative content that embraces the raw underground aesthetic showcased in Lady Gaga's music video, capturing the attention of audiences who appreciate unique and edgy experiences.
3. Music Industry - Record labels and music artists can explore the influence of Lady Gaga and other emerging artists to shape their marketing and branding strategies, engaging with a passionate fanbase and capturing new market segments.