Launched in Ohio in March 2011, Laabn is an experiment in branding and social entrepreneurship. The branding on the hair care products is numbers-oriented but instead of how many minutes you need to leave in the conditioner, it denotes how many dollars each product goes to a charity of your choice. Either 1, 3, 5 or 7 bucks can go to a long list of non-profit organizations includingInternational Child Art Foundation, Susan G. Komen Breast Cancer Foundation, Blue Ocean Institute and Architecture for Humanity.
The company offers basic products such as shampoo and conditioner, as well as treatment and styling serums and oils.
Contact Information
Laabn website
Laabn on Facebook
Laabn on Twitter
Laabn on YouTube
Laabn on LinkedIn
Donation-Branded Haircare
Laabn Plasters How Much Money Goes to Charity Based on the Product
Trend Themes
1. Donation-branded Products - Opportunity for brands to incorporate donation-based branding into their products to support charities.
2. Transparency in Social Impact - Growing trend of consumers seeking transparency in the social impact of their purchases, providing opportunities for businesses to showcase charitable contributions.
3. Personalized Social Giving - Rise in demand for personalized social giving options, allowing consumers to choose the specific charity their purchase supports.
Industry Implications
1. Beauty and Personal Care - Incorporating donation-branded haircare products into the beauty and personal care industry to give consumers the opportunity to support charities through their purchases.
2. Consumer Packaged Goods - Consumer packaged goods industry can explore incorporating donation-based branding to attract socially conscious consumers.
3. Non-profit and Charitable Organizations - Non-profit and charitable organizations can collaborate with brands to create donation-branded products that help raise funds for their causes.