Seasonal Bakery Giveaways

View More

La Madeleine is Giving Away $5 Gift Cards to Promote Its Holiday Menu

La Madeleine, a Dallas-based French bakery and cafe is sending consumers home with gift cards this holiday season, that are only redeemable in the New Year.

The bakery-cafe prides itself on creating mouth-watering dishes, using only the freshest local ingredients -- a philosophy which has been extended to the brand's seasonal menu items. The promotional stunt serves as a method of highlighting the eatery's festive menu, such as its Turkey, Cranberry and Feta Salade, or its Poinsetta and Christmas Tree Iced Cookies.

Purchasing a whole cake or tart will earn a consumer a $5 gift card, which can be redeemed after the New Year. This interesting marketing effort serves as a means of maintaining a returning consumer base, while promoting the brand's seasonal offerings.
Trend Themes
1. Seasonal Menu Promotions - La Madeleine's gift card giveaway is a creative way to promote its seasonal menu and attract customers.
2. Incentive-based Marketing - The $5 gift card offer encourages customers to make larger purchases and builds loyalty for future visits.
3. Festive Menu Innovation - La Madeleine's holiday-themed dishes and cookies showcase innovation within the bakery industry and attract customers seeking unique flavors.
Industry Implications
1. Bakery and Cafe - The bakery-cafe industry can leverage gift card promotions to boost sales, attract new customers, and promote seasonal offerings.
2. Food and Beverage - Gift card incentives can be used by food and beverage companies to increase customer engagement, expand their customer base, and drive repeat business.
3. Marketing and Advertising - Incentive-based marketing strategies like the gift card giveaway can be adopted by marketing agencies to create buzz, generate customer interest, and enhance brand loyalty.

Related Ideas

Similar Ideas
VIEW FULL ARTICLE & IMAGES