This ad comes from Krystal fast food restaurant in the United States and premiered during the Super Bowl. The commercial is for Krystal’s new bacon cheeseburger. While bacon cheeseburgers aren’t anything new, these particular ones are more like sliders and double as an engagement ring box—at least, in this commercial they do.
The romantic scene starts with a man opening up the bun (which looks like an engagement ring box) in front of his girlfriend. Overwhelmed, she accepts and they start telling people walking by.
The entire commercial is meant as a parody of a romantic proposal scene. However, for this couple the combination of cheese and bacon is too much to resist. Whoever said diamonds are a girl’s best friend must have never been served a Krystal’s bacon cheeseburger before.
Pretend Burger Proposal Commercials
Krystal Fast Food Offers Up Mini Bacon Cheeseburger Proposals
Trend Themes
1. Sliders as Engagement Rings - There is an opportunity for fast food chains to create unique, attention-grabbing commercials by incorporating unconventional engagement ring designs into their product offerings.
2. Parody Proposal Scenes - Brands can create humorous and relatable advertisements by parodying romantic proposal scenes and using them to highlight their products or services.
3. Food as Symbolic Gifts - Food brands can capitalize on the trend of using food as a token of affection by presenting their products as unconventional, yet meaningful, gifts for special occasions.
Industry Implications
1. Fast Food - Fast food chains can use creative marketing tactics, such as incorporating unique engagement ring designs into their products, to attract customers and stand out in the competitive industry.
2. Advertising - Advertising agencies can help brands create humorous and relatable commercials that resonate with consumers and generate buzz.
3. Food and Beverage - Food and beverage brands can tap into the trend of using food as a meaningful gift by positioning their products as unique and unconventional options for special occasions.