Pocket Landscape Illustrations

The 'Matchbook Collection' by Krista Charles is Some Palm Sized Art

Discovery and illustration, that is what spurs artist Krista Charles to create these wonderful pieces of matchbook artwork. 'Matchbook Collections' is a series of various matchbooks that have beautifully intricate illustrations on the inside cover. After the artist has found a different matchbook, she tracks down the address of the business using Google Maps and draws what remains of the location onto the packet cover.

Sometimes the business will still be in its original location, but oft times Krista Charles will be lead to an abandoned building or newly renovated area. By using matchbooks as her canvas, Krista Charles is articulating the rapidity of change and remodeling. Just as matches have given way to lighters, so too have classic buildings been replaced by contemporary architecture.
Trend Themes
1. Miniature Art - The rise of miniature art scene in the art world is a disruptive innovation opportunity for print production and digital displays.
2. Artistic Upcycling - Incorporating upcycling into art creation, as demonstrated by Krista Charles with her matchbook illustrations, provides a disruptive innovation opportunity for sustainability-focused businesses.
3. Location-based Art - Creating art based on specific locations, such as Krista Charles' matchbook illustrations, is a disruptive innovation opportunity for the tourism and hospitality industries.
Industry Implications
1. Art - The rise of miniature art scene could be a disruptive innovation opportunity for the art world, especially in print production and digital displays.
2. Sustainability - Incorporating upcycling into art creation, as demonstrated by Krista Charles with her matchbook illustrations, is a disruptive innovation opportunity for businesses focused on sustainability.
3. Tourism and Hospitality - Creating location-based art, such as Krista Charles' matchbook illustrations, could be a disruptive innovation opportunity for the tourism and hospitality industries to attract visitors and enhance their experiences.

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