The limited-edition Kraken Rum Unknown Deep bottles were inspired by a legend of a ship’s crew that are said to have discovered the mythical Kraken’s treasure on a deep-sea dive. This product represents the first in a new series of deep-sea inspired limited editions, each of which helps to support the ocean conservation charity Project Aware. With this product, Kraken is bringing awareness to the need to support marine life and keep the world's waterways clear of debris. Through Project Aware's citizen-science program, Dive Against Debris, divers are encouraged to clean up.
For the release of this new rum spirit, Kraken teamed up with free diver Beci Ryan to create the Dive Thru activation, which will involve diving to the bottom of a flooded quarry to retrieve the limited-edition rum bottles.
Deep-Sea Rum Bottles
The Kraken Rum Unknown Deep Bottles Were Inspired by a Diving Expedition
Trend Themes
1. Limited-edition Collectibles - Creating limited-edition deep-sea inspired products can tap into consumers' desire for unique and exclusive items.
2. Ocean Conservation Advocacy - Partnering with charities and organizations that promote ocean conservation can help raise awareness and support for marine life.
3. Immersive Brand Experiences - Creating interactive experiences like the Dive Thru activation can enhance brand engagement and create lasting impressions.
Industry Implications
1. Alcohol and Spirits - The alcohol industry can leverage deep-sea inspired limited editions to attract consumers and differentiate themselves in a crowded market.
2. Environmental Conservation - The environmental conservation industry can collaborate with brands to create innovative initiatives that raise awareness and drive action for preserving marine ecosystems.
3. Adventure Tourism - The adventure tourism industry can create unique experiences like diving expeditions to deep-sea locations to cater to thrill-seekers and ocean enthusiasts.