The Kraft Mac & Cheese Big Bowls promotion is being run for Valentine's Day to help celebrate the arrival of the new large format product and help parents to feed youngsters with a hearty meal.
The promotion is targeted towards parents whose Valentine's Day plans are constantly being interrupted by children and will give them a chance to win a free product prior to its official launch. The cheeky promotion is being marketed with the tag line "Get 'Em Fed, Get 'Em To Bed, Get It On" as a way to target parents with the promise of some alone time with their partner.
The Kraft Mac & Cheese Big Bowls promotion will also provide parents with romantic accoutrements including candles, rose petals and even a card to offer their partner.
Romantic Macaroni Promotions
The Kraft Mac & Cheese Big Bowls Promo Celebrates Valentine's Day
Trend Themes
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Industry Implications
1. Food and Beverage - Companies can leverage holidays and special occasions to launch new products and promotions that appeal to consumers' desires for unique and memorable experiences.
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