Kraft Heinz is bringing the condiment world to life with a new sauce dispenser that can be customized for food-service clients. Customers may choose ketchup, ranch, 57 Sauce, or BBQ sauce as the machine's foundation, then add "enhancers" including jalapeño, smokey chipotle, buffalo, and mango, followed by one of three intensity levels.
In order to choose which new goods to introduce in supermarkets, Kraft Heinz also intends to use the information from its sauce dispenser to gauge consumer response to innovative condiments. The Heinz Remix is intended to spur the development of new goods that consumers truly desire.
"We’ve been on this journey to make innovation the number one growth driver across our business," Kleinerman said. "To do that, we knew we needed to operate differently than we had in the past, to think bigger, to be more consumer-centric."
Customizable Sauce Dispensers
Kraft Heinz Debuts a Customizable Sauce Dispenser for QSRs
Trend Themes
1. Customizable Condiments - The trend of customization in the condiment industry allows for more consumer control and personalization opportunities for businesses.
2. Data-driven Product Development - Utilizing data analytics from innovative in-store technology can aid in identifying consumer preferences and trends for new product development.
3. Integrated Food-service Technology - Integrating technology into food-service operations can not only enhance customer experience but also provide valuable consumer insights for future innovation opportunities.
Industry Implications
1. Food Service - The customizable sauce dispensers can increase customer satisfaction and offer data-driven insights for new product development in the food-service industry.
2. Consumer Packaged Goods - Utilizing information from the sauce dispenser to gauge consumer response can lead to innovative and personalized product offerings in the consumer packaged goods industry.
3. Data Analytics - The in-store technology of the sauce dispenser provides an opportunity for data analytics companies to provide valuable insights to the food-service and consumer packaged goods industries.