KP Snacks is debuting the ‘KP Mini Chips,’ a new line of real potato sticks that come in two flavors of ‘Beef’ and ‘Salt & Vinegar.’ These mini snacks are priced at £1.25 and come in brand new packaging thanks to a refresh and pricing restructure across the brand’s portfolio. The ‘KP Mini Chips’ arrive in 60g packs, while the brand’s other line called ‘Hula Hoops Big Hoops BBQ Beef’ is valued at £1.25 for a 70g pack.
"With inflation biting, the role of PMPs in wholesale and independent convenience retail will continue to grow in popularity and importance, demonstrating value to customers in these challenging times. At KP Snacks, we are committed to continuing to expand our extensive PMP portfolio with the right brands, flavours and great value price points to bolster sales for our trade partners."
Price-Marked Chip Packs
KP Snacks Launches Two Flavors of the 'KP Mini Chips' in PMP Format
Trend Themes
1. Price-marked Packs - More brands will launch price-marked versions of their products to help retailers demonstrate value to customers.
2. Real Potato Snacks - Potato-based snacks will become more popular as consumers look for healthier, more natural options.
3. Refreshed Packaging - Brands will experiment with new packaging designs to increase appeal and attract new customers.
Industry Implications
1. Snack Food Industry - Snack food manufacturers will need to create healthier, more natural options to meet the changing demands of consumers.
2. Retail Industry - Retailers will start emphasizing value more to attract customers during challenging economic times.
3. Packaging Industry - Packaging manufacturers will develop solutions to help brands stand out on shelves and appeal to customers.