It can be hard to choose between cookies and brownies, and now you don't have to thanks to Little Caesars' new Kooky Dough Brownies Made with M&M's Minis.
Recently, customers in the Tri-Cities, Tennessee area (Kingsport, Johnson City, and Bristol) noticed that Little Caesars had begun testing a new Kooky Dough Brownies Made with M&M's Minis dessert. The decadent hybrid treat consists of a brownie topped with a layer of soft cookie dough and studded with M&M's Minis chocolates. The Kooky Dough Brownies come four pieces to an order, so they made a great option for sharing.
While Little Caesars has offered desserts like this in the past, the chain does not have any desserts on its nation-wide menu.
Hybrid Cookie Dough Brownies
Little Caesars is Testing Kooky Dough Brownies Made with M&M's Minis
Trend Themes
1. Hybrid Desserts - Disruptive innovation opportunity: Developing unique hybrid dessert combinations to cater to consumers' cravings for multiple sweets in one.
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3. Customizable Dessert Options - Disruptive innovation opportunity: Allowing customers to personalize their desserts by offering various add-ins and toppings for a unique and tailored experience.
Industry Implications
1. Fast Food - Disruptive innovation opportunity: Introducing unconventional desserts in the fast food industry to stand out among competitors and attract a wider customer base.
2. Bakery - Disruptive innovation opportunity: Incorporating hybrid dessert concepts, like cookie dough brownies, into traditional bakery offerings to appeal to modern taste preferences.
3. Confectionery - Disruptive innovation opportunity: Collaborating with fast food chains or bakeries to develop unique confections, such as M&M's Minis-studded brownies, that offer a delightful twist on classic treats.