Celebrity socialite Khloe Kardashian has unveiled a new Koko Sunglasses collection, which was created in partnership with DIFF Eyewear.
The line consists of retro aviator-style frames, with colorful lenses available in shades of pink, yellow, blue and gray. The frames boast a bold tear-drop shape, which is emphasized through the modern brow bar, which sits on top of the frames. The custom collaboration maintains DIFF Eyewear's charitable philosophy, of buy-one-give-one, offering the high-quality frames to communities around the Globe.
The partnership with Khloe Kardashian was launched with a promotional video, that features the star poolside in Malibu, showing off the mysterious and stylish sunnies. These shades combine modern and vintage motifs to offer consumers a practical product that's both stylish and charitable.
Socialite Eyewear Collections
Khloe Kardashian’s Koko Sunglasses Line Offers Colorful Aviators
Trend Themes
1. Retro-inspired Sunglasses - The Koko Sunglasses line offers retro aviator-style frames with a modern twist, tapping into the trend of vintage-inspired fashion.
2. Bold Color Choices - The use of vibrant shades like pink, yellow, blue, and gray in the lenses taps into the trend of bold and eye-catching accessories.
3. Charitable Fashion - The buy-one-give-one model employed by DIFF Eyewear in their collaboration with Khloe Kardashian highlights the growing trend of socially-conscious fashion initiatives.
Industry Implications
1. Fashion Accessories - The Koko Sunglasses line falls within the fashion accessories industry, providing an opportunity for brands to innovate with unique designs and color choices.
2. Eyewear - The partnership between Khloe Kardashian and DIFF Eyewear in creating the Koko Sunglasses line showcases opportunities for disruptive innovation in the eyewear industry, particularly in the blending of retro and modern styles.
3. Celebrity Collaborations - The promotional video featuring Khloe Kardashian highlights the potential for disruptive innovation in the collaborations between celebrities and fashion brands, creating a buzz and attracting attention from a wider audience.